Nestled in the heart of Russia’s North Caucasus, Cherkessk is a city where ancient traditions collide with modern realities. As the capital of the Karachay-Cherkess Republic, this small but culturally rich city offers a unique lens through which to explore the complexities of identity, resilience, and globalization in today’s world.
Cherkessk’s cultural identity is deeply intertwined with the history of the Circassians, an indigenous people of the North Caucasus. The 19th century saw the brutal expulsion and massacre of Circassians by the Russian Empire, an event many now recognize as genocide. Today, the Circassian diaspora spans the globe, from Turkey to Jordan to the United States, yet Cherkessk remains a symbolic homeland for those who stayed.
In recent years, the Circassian question has resurfaced in international discourse, especially as Russia’s geopolitical tensions escalate. Activists argue that the 2014 Sochi Olympics, held on land once inhabited by Circassians, was a painful reminder of unresolved historical wounds. The ongoing war in Ukraine has further complicated matters, with some Circassian groups drawing parallels between their struggle and Ukraine’s fight for sovereignty.
The Circassian language, Adyghe, is a cornerstone of local identity. Despite Soviet-era Russification policies, grassroots movements in Cherkessk are working to preserve and revitalize the language. Bilingual street signs, folklore festivals, and online courses are just a few ways the community is keeping Adyghe alive. Yet, the dominance of Russian in education and media poses an ongoing challenge.
Cherkessk is not just a Circassian city—it’s a microcosm of the North Caucasus’ ethnic diversity. Karachays, Abazins, Nogais, and Russians all call this region home. This multiculturalism is both a source of pride and tension. In a world increasingly divided by nationalism, Cherkessk offers a case study in coexistence.
Local cuisine reflects this blend. Dishes like haliva (a savory pastry) and shashlik (grilled meat skewers) are staples, each with variations across ethnic lines. The annual Festival of National Cultures showcases traditional music, dance, and crafts, drawing visitors from across Russia.
Islam is the predominant faith among Cherkessk’s indigenous populations, but the city also has Orthodox Christian and smaller Jewish communities. The Russian government’s tight control over religious institutions has led to debates about freedom of worship. Yet, in Cherkessk, interfaith dialogue remains strong, with leaders often collaborating on community projects.
Since Russia’s invasion of Ukraine, Western sanctions have hit the North Caucasus hard. Cherkessk, though far from the front lines, has felt the economic strain. Remittances from Circassians working abroad have dwindled, and local businesses struggle with supply chain disruptions. Some young people are leaving for bigger cities, fearing stagnation.
At the same time, the war has sparked difficult conversations. While official media parrots the Kremlin’s narrative, private discussions reveal a spectrum of opinions. Some Circassians see parallels between Ukraine’s resistance and their own historical struggles, while others prioritize loyalty to Russia.
Before 2022, Cherkessk was beginning to attract adventure tourists drawn to the nearby Caucasus Mountains. The Dombay ski resort and Arkhyz’s alpine lakes were gaining international attention. Now, with travel restrictions and geopolitical stigma, the region’s tourism potential is uncertain. Local guides and hotel owners are adapting, focusing on domestic visitors and digital outreach.
Young people in Cherkessk are navigating a delicate balance. Many embrace global trends—hip-hop, streetwear, and digital entrepreneurship—while elders urge them to uphold traditions. Social media has become a battleground for identity, with influencers like Zaur Khapchaev blending Circassian heritage with modern aesthetics.
Yet, economic opportunities are scarce. Some turn to agriculture, reviving ancient farming techniques, while others seek careers in nearby cities like Stavropol or Krasnodar. The brain drain is a real concern, but so is the resilience of those who stay.
Circassian culture has long celebrated women as keepers of tradition, yet gender roles are evolving. Female entrepreneurs are opening cafes and craft studios, while activists push for greater representation in politics. The global #MeToo movement has also sparked quiet but growing discussions about domestic violence and workplace equality.
Cherkessk may not make global headlines often, but its story is one of quiet defiance and adaptation. In a world grappling with migration, cultural erasure, and political upheaval, this small city offers lessons in endurance. Whether through the haunting melodies of the shichepshin (a traditional string instrument) or the vibrant debates in its teahouses, Cherkessk proves that culture is never static—it’s a living, breathing force.